19 October 2012

Alice (in Wonderland) by Design Army


Design Army announce the campaign for The Washington Ballet's world premiere of the new show Alice (in Wonderland). With new costumes, choreography and musical scores, the ballet promises to be a most curious performance. The costumes are a true looking-glass of colors as Liz Vandal's (Cirque du Soleil's OVO) designs spring to life even when the dancers are standing still. 
To help the Ballet paint the town red, the studio created a series of images that highlight the artistry of the dancers and designers. Colors and contours take center stage: Alice's blonde hair is intentionally a mess—after all she just went down a rabbit hole. The White Rabbit is leaping (not hopping) because he's running late. The Mad Hatter is truly mad—no one knows if it's the multi-hued jacket he's wearing or the potent brew in his black-and-white cup. Tweedledee and Tweedledum have a ballet spring to their step. And then there's the Queen of Hearts, who is seeing red as she demands to know who ate her tarts. Rose petals (and heads) fall around her but the Dancing Card takes her punishment in style with a not-so-lucky number 7 – dripping with red. It's a dark, deadly wonderland brought to life with a pirouette of vibrant colors.





The images can be seen in the Washington Life Magazine, print and online ads, and bus stops all over Washington, DC.

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