5 December 2014

The Vault - Rebrand

The channel The Vault, largely consists of 90s Pop music, so the concept they worked around was that pop music is very disposable and the love to hate it. Thinking along the line of guilty pleasures, the theme lead to fast food and plastic toys. They played a lot with colours so that the brand had a pastiche feel, like the manufactured music, but maintaining the fun and light hearted nature of the music.
Take a look at all the project here! :)




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