1 June 2016

Penguin, Lose Yourself To The Story

A cute and funny advertising from the Penguin books!
Which is the book that you lose yourself to the story?





Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer / Creative Director: Rui Branquinho
Head of Art: Felipe Pavani
Art Directors: Denon Figueiredo, Silas Nogueira, Eduardo Araujo
Copywriters: Rui Branquinho, Flavio Cherem
Photographer: Marcus Hausser
Art Buyers: Monica Beretta, Stephanie Wang
Print Production: Ronaldo Cavalcante
Account team: Vivianne Brafmann, Heloisa Guimarães
Media: Gustavo Gaion, Marcello Bolla

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