In the last 5 years, more than 20,000 hectares of forest were lost in fires caused by small oversights.
Advertising Agency: DDB, Uruguay
Creative Director: Pedro Astol
Art Director: Federico Corbo
Copywriters: Agustín Correa, Matías Salisburi
Illustrators: Giovanna Pastorinno, Gonzalo Di Lorenzo
3D & Motion Graphics: Morphine
The source is Ads of the World.