"Inspired by the hammocker’s habit which always seeking for the best spot, relaxing by using only two hanging mediums, such as trees or cliffs, this Print Advertorial execution using nature objects with an optical illusion approach to represent comfort and calmness while they enjoying the sights on their adventure."
Take a look at this original advertising from Adventure Hammock, original and mesmerising! ;)
Advertising Agency: LOTUS:H, Jakarta, Indonesia
Chief Creative Officer: Hoh Woon Siew
Executive Creative Director / Copywriter: Dino Mojica
Creative Director / Art Director: Ramdhan Hidayat
Art Directors: Dimas Arfiyanto, Suteddi Chen
Copywriter: Prasetya Adhinugraha
Account Team: Ira Saphira, Rizky Yuliansyah, Khairani Bianda
Strategic Planning Manager: Wimala Djafar
Creative Support: Suryo Guritno, Rini Susanti, Iman Budiman
Production House: Locana Imaging
Retoucher: Vinsensius Seno
The source is Ads of the World.