I have to say I have fallen in love with this Disney campaign and Our Lady’s Children’s Hospital, not only for the original images but for the purpose of the campaign, to make children less fearful of the X-Ray machines. Original, don't you think?
"To help make kids less afraid of getting an X-Ray, we put the entire cast of Toy Story through the process – and put the results all over the walls of the waiting areas.
(A collaboration between BBDO Dublin, Disney Ireland and Our Lady’s Children’s Hospital, Crumlin.)
Print advertisement created by BBDO, Ireland for Disney, within the category: Public Interest, NGO."
Advertising Agency: BBDO, Dublin, Ireland
Creative Director / Art Director: Kirk Bannon
Copywriter: Des Kavanagh
Account Manager: Lorna Begg
You can see the full images campaign at Ads of the World.